George Clooney earned over $1 billion for his Tequila Brand Casamigos 2023

George Clooney

In addition to being an award-winning actor, a political activist, a humanitarian, and a member of the Hollywood elite, George Clooney can also claim to be an “accidental billionaire.”
It was founded in 2013 by Clooney, Gerber, and their business partner, Mike Meldman, and the company is on track to achieve its million case sales mark by the end of 2020. Casamigos is featured in The Spirits Business’s Brand Champions report this year for the first time.
In Spanish, “Hacienda Demigas” is translated as “house of friends.” The brand results from a pet project for friends and family to enjoy together. However, the brand quickly gained the endorsement of celebrities, becoming the fastest-growing super-premium tequila brand in the United States.

George Clooney
George Clooney

Casamigos makes small batches of ‘ultra-premium’ Tequila from 100% Blue Weber agave grown on the red clay soils of Mexico’s Jalisco Highlands, where they are aged for a minimum of seven years before bottling.

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It may be noted that the Blanco expression is aged for two months, which is described as being “clean and crisp with hints of citrus, vanilla, and sweet agave,” but the reposado is aged for seven months, and thus results in a more complex and liquid form of Tequila. With hints of caramel and cocoa, the finish is smooth and creamy.
After the wine is aged in oak barrels for 14 months, it is transformed into a “pure and refined” expression with soft notes of caramel and vanilla that are accompanied by subtle hints of spicy notes.

In March 2017, Rande Gerber, a former bar and nightclub owner who co-founded Casamigos, told Business Insider that his company would be sold to Diageo. According to him, Casamigos was never created to make money on the side. 

He said it was really important to George and me to have the best-tasting Tequila and make it affordable for everyone. It wasn’t why we launched a tequila – George doesn’t need money, I don’t need money, Mike doesn’t need money. We wanted everyone to be able to drink it and not be exclusive.

While Clooney and Gerber were staying at their Mexican houses, the idea for the Tequila came up. Gerber, who also happens to be the husband of supermodel Cindy Crawford, came up with the idea while they were alone.

Almost 30 years ago, George and his wife met during the shooting of one of George’s first films in New York.

George Clooney stated that following the sale, “we won’t be moving anywhere. We will remain a part of Casamigos for many years to come.”.

Tonight I will be taking a shot. There may even be two”. Diageo Company also issued a statement that stated that the founders of the tequila brand “Casamigos” will still be involved in the marketing and promotion of the brand and in continuing to work on the vision that they had originally when they launched the brand.

Despite the brand’s success, George Clooney and his two pals are continually coming up with new and creative ways to make the drink even more delicious. 

It was also stated that Clooney’s partners had never aimed to make money when they developed the brand.

We didn’t launch a tequila brand because George needs money, I need money, or Michael needs money – that wasn’t the reason. For us to be able to enjoy Tequila, we did not want to make it exclusive but rather to allow everyone to enjoy it.

Casamigos Tequila was created to create the cheapest Tequila for everyone, said Rande Gerber, the owner of a nightclub and the founder of the company. 

Even though celebrities such as George Clooney are more favorable for start-ups due to their wealth, business connections, and name recognition, not every movie star or famous athlete can be a billion-dollar business.

As a result of his interviews, it has become clear that George and his partners were extremely passionate about their idea and put a lot of work into creating the perfect tequila cocktail, which was one of the main reasons everything worked out did.

However, there was no harm in having millions of dollars in their bank accounts. 

Final Thoughts

Casamigos was sold to drinks giant Diageo in 2017 for a price of US$1 billion.

Clooney, Gerber, and their business partner Mike Meldman founded it in 2013 with their friend George Clooney. At the end of 2020, Casamigos will have sold a million cases a year, a huge milestone for the company.

Casamigos makes small batches of ‘ultra-premium’ Tequila from 100% Blue Weber agave grown on the red clay soils of Mexico’s Jalisco Highlands, where they are aged for a minimum of seven years before bottling.

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